Santa Cruz Skate Clothing

Santa Cruz is one of the oldest and most iconic brands in skateboarding culture, founded in 1973 in Santa Cruz, California by skateboard industry pioneers Richard Novak, Doug Haut and Jay Shuirman. Originally a small surfboard business, the company soon began making skateboards and quickly became a central name in the emerging sport thanks to its quality products and bold graphics.

The clothing range — including t-shirts, hoodies, caps and casual wear — often features the brand’s legendary logos and graphics, most notably the “Screaming Hand” design created by artist Jim Phillips in 1985, as well as the classic red dot logo.

Over decades, Santa Cruz apparel has evolved from skate-park staples into a globally recognised skate lifestyle brand, blending California skate heritage with streetwear style. Its garments carry the ethos of individuality and high-impact visual art that made the company a cornerstone of skateboard culture, making Santa Cruz clothing popular both on and off the board.