Santa Cruz – Edgy skateboard brand, Santa Cruz, is one of the more recent additions to our stock – by popular demand by many customers. Founded in 1973 by a group of surfers from Northern California called Rich Novak, Doug Haut and Jay Shuirman, who formed NHS Inc – who privately own Santa Cruz. Offering fresh and funky skateboards and apparel and the company behind the famous ‘Screaming Hand’ logo that features on many Santa Cruz t-shirts and Santa Cruz hoodies. The Screaming Hand was designed by Jim Phillips when Santa Cruz was founded. Although Santa Cruz do focus mainly on skateboard decks and wheels, they also manufacture a range of apparel, which we stock, and also snowboarding and surfing equipment.