Powell Peralta

Powell-Peralta is one of the most influential skateboard brands in history, founded in 1978 in California by George Powell and Stacy Peralta. The company helped shape the direction of the sport through a mix of technical innovation, strong visuals and a deep connection to the emerging skate culture.

The brand rose to prominence in the 1980s with the creation of the Bones Brigade team, which included skaters such as Tony Hawk, Rodney Mullen and Steve Caballero. Alongside the team, Powell-Peralta pushed skateboard design forward, introducing new deck shapes, high-quality wheels and protective gear, while its videos became defining moments in skateboarding history, influencing skaters worldwide.

Today, Powell-Peralta is respected for its legacy and continued influence. The brand still produces reissue decks and modern skate hardware, bridging generations of skaters and reminding the scene how much of today’s skateboarding was built on its foundations.