Rip Curl is an iconic Australian surfwear and lifestyle brand that has been deeply rooted in surf culture since its founding in 1969 in Australia by surfers Doug “Claw” Warbrick and Brian Singer. It began as a small operation crafting surfboards for local riders and quickly expanded into making wetsuits to tackle the cold waters of the Australian coast, helping surfers stay in the water longer.
From these humble beginnings, Rip Curl grew into one of the world’s most recognised surf brands, known for high-performance surfwear, technical wetsuits, boardshorts, beach apparel and accessories. The brand built its identity around “The Search”, a philosophy celebrating the ongoing pursuit of waves, adventure and exploration.
Throughout the 1970s and 1980s, Rip Curl expanded internationally, sponsoring surfers and major events like the Rip Curl Pro at Bells Beach, and establishing itself as a leader in the global surf industry.
Today, Rip Curl remains a major force in surf culture worldwide, blending performance gear with lifestyle apparel for surfers and outdoor enthusiasts across generations.
