Roxy is a global women’s surf, snow and lifestyle clothing brand.
Roxy was launched in 1990 by Quiksilver as the first major surfwear line specifically for women, at a time when most surf brands were predominantly male-oriented.
The brand started with women’s swimwear and surf apparel, quickly expanding its range to include sportswear, accessories, snow gear and lifestyle clothing. In 1993, Roxy introduced its distinctive heart-shaped logo—formed by mirroring Quiksilver’s iconic wave logo—giving the brand a unique identity in the action sports world.
Today Roxy is recognised as a lifestyle and performance brand for active women and girls, blending coastal adventure and mountain spirit in apparel and accessories that reflect confidence, freedom and outdoor exploration.
