Animal –
The Animal surf brand is probably the UK’s biggest and most established surfing brand. The Animal brand started back in 1987 by 2 surfers who developed a watch strap (the famous Animal Velcro strap that can be found on many Animal watches) which wrapped around to prevent them losing their watch in extreme conditions – which became extremely popular not only for surfing, but also other sports such as windsurfing, snowboarding, skateboarding and mountain biking. The popularity of the Animal surf brand grew and they moved into a variety of other products, not just Animal watches but also Animal surf clothing, both for men, women and kids, Animal eyewear/sunglasses, Animal luggage and more. Animal pride themselves as the UK’s fastest growing action sports brand.

Al Merrick & Channel Islands –
Channel Islands Surfboards began back in 1969, catering to the hard-core surfing industry and has grown to become probably the most reputable, cutting edge surfing company in the world. Channel Islands work with a number of world class surfboard shapers and designers, including Al Merrick. Al Merrick surfboards are among the most sought after surfboards worldwide – Merrick say’s of Channel Islands “The driving force behind Channel Islands Surfboards is the demand on design created by the world’s greatest surfers, allowing for the highest performance surfing possible. To provide the most dedicated surfers with the most advanced, performance designs is my passion.” We stock a number of Al Merrick surfboards including the Al Merrick Biscuit, Al Merrick Fishcuit, Al Merrick POD and Al Merrick Whip. Due to the relationship we have with Channel Islands, we are also able to order in any Al Merrick surfboard you may wish to order, such as the Proton, the Wizard Sleeve, the Robber or the Al Merrick Tangent  – and can also arrange to have them custom made to your requirements. Al Merrick also spread the brand into clothing and surfing accessories, including Al Merrick. In 2006 Channel Islands Surfboard was acquired by the Burton Corporation.

Billabong –
Of Australian origin, the Billabong brand was founded in 1973 by surfboard shaper Gordon Merchant and his partner. By the 1980’s, the Billabong surf brand had established a great reputation in Oz and expanded through to the North American market. Due to the massive growth of the surf industry in the 1990’s, the Billabong brand became one of the most reputable and influential surfing brands worldwide. Expanding into other boardsport markets including Billabong Snowboarding and Billabong Skateboarding, eventually by the mid 2000’s the Billabong family grew to acquire more brands under its wing, including Von Zipper, Nixon Watches, Dakine, Element and more. Billabong wetsuits are considered among the top surfing wetsuits – with the popularity of the mens Billabong Foil wetsuit, the ladies Billabong Synergy wetsuit, through to the Billabong Solution and Billabong Revolution ranges. We are fortunate enough to have be able to retail Billabong wetsuit and apparel, often at clearance and discounted prices. Billabong mens and ladies surfwear – t-shirts and shorts through to wallets and surfboard bags, are among the most desired brands we stock.

Nixon –
Based in both Southern California and France, the Nixon brand pride themselves in making and developing amazing quality watches to suit the extreme sports industry, and still look great on your arm! Their quality is second to none, and leading the market in innovative and creative ideas, Nixon Watches are one of our most sought after brands. With classic styled Nixon Watches such as the Nixon 51-30, the Nixon Time Teller and the Nixon Cannon watch, Nixon also manufacture watches for those with a more quirky taste who like an individual looks – for example the Nixon Lodown or the very popular Nixon ‘The Newton’. We stock a huge range of Nixon Watches – often at discounted prices. Due to the great relationship we have with Nixon we are also able to order in Nixon mens and Nixon ladies watches for customers – often when they are out of stock elsewhere too!

O’Neill –
Founded in 1952 by Jack O’Neill, the O’Neill surf brand has become one of the most reputable and well known brands worldwide. Jack O’Neill is credited for inventing the wetsuit – so dedicated to surfing he pioneered the world’s first neoprene wetsuit as a way to prevent the cold waters of Northern California from cutting short his surfing sessions! The first O’Neill Surf Store was from Jack O’Neill’s garage in Santa Cruz. The wetsuit itself has developed massively over the years, with technology advancing to develop wetsuits such as the O’Neill Psychofreak today. O’Neill has always been at the forefront of the surf industry -  the O’Neill spirit of innovation has always been credited with driving not only the O’Neill corporation, but also the boardsports industry forward.  Now not only famed for their groundbreaking wetsuits, the O’Neill corporation are one of the world’s leading brands for surfwear – men’s, ladies and childrens apparel – from t-shirts and hoodies through to jeans, accessories and a whole lot more. O’Neill wetsuits and accessories are some of our most popular products, whether it be for surfing, windsurfing, kitesurfing, wakeboarding or diving. The O’Neill Psycho I and Psycho II are just 2 of our best selling mens and ladies O’Neill wetsuits – with the O’Neill Epic a sell-out favourite year after year. O’Neill are constantly developing their technology and each season they continue to exceed the last.

Quiksilver –
Founded in 1969 by Carol McDonald and Tim Davis, Quiksilver is considered the founder of the technical boardshort (with the Velcro fly being the major asset, combined with quick drying material – set to change the standard in boardshorts across the industry). From the Quiksilver boardshort company, they have developed and grown into a leading multinational clothing and accessory company for all boardsports. Quiksilver are credited with a number of ‘firsts’ including beig the first to introduce fabric stretch boardshorts in the early 80’s, Quiksilvers ‘The Performers’ surf film – being the first surf film to be released as a home video, snow-wear – Quiksilver were the first surf company to adapt the style of the beach and combine it with technical outerwear for snow sports, and probably most notably, Quiksilver were the first to establish the 100% sponsorship of athletes – noted for Tom Carrol’s sponsorship in 1988 (a $1 million contract). Quiksilver now represent a number of world class sportsmen and women – whatever the boardsport (surf, skate or snow), with athletes such as Travis Rice, Kelly Slater and Dane Reynolds under their belt. The essence of the Quiksilver brand is young, lively and creative and the Quiksilver family of brands represents this. From DC clothing and footwear, to Roxy womenswear and accessories, the Quiksilver brand is known worldwide for symbolising sports, the outdoors and more.

Fox –
Fox Racing Inc is recognised as the best selling brand of motocross clothing and accessories across the world. Founded in 1974, Fox Racing was launched by Geoff Fox, as a distribution company for motocross accessories and parts. In 1977 Geoff rounded up his own team  - who later wore those (handmade by Fox) famous bright red, yellow and orange race outfits the world went crazy for. Years down the line and multiple awards later (including over 40 National Motocross & Supercross Championships) the Fox Racing Inc has proved itself as the world leader in not only motocross sponsorship, but youth lifestyle clothing. The Fox Head logo is recognised worldwide and Fox Racing Inc continue to produce cutting edge clothing and offer some of the finest quality mens and ladies clothing available.

Hurley –
Born in the late 1970’s, Hurley started out life as Hurley Surfboards, in 1982 pursuing the successful Australian surf brand Billabong and combining their forces to take on the world of boardsports. From design to marketing and financing, Hurley have always prided themselves on doing things differently and in 1995 they noticed that the modern surfer was interested in a whole lot more – fashion, skate and snow, music and art. The Hurley team used this and started to re-think what it meant to be a ‘surf’ brand. In 1998 the Billabong Hurley contract was up for renewal and Hurley parted ways to pursue their own vision of the company. Followed by a committed and loyal workforce, now over 10 years down the line Hurley is credited as one of the most cutting edge boardsport brands, from skate to surf. Their mens and ladies apparel ranges continue to bring quality, excellence and fashion forward ideas to the market. We are lucky enough to have a great relationship with Hurley suppliers and with the popularity of the Hurley menswear ranges, we regularly offer not only the latest from the Hurley ranges each season, but also sale price and discounted Hurley clothing and accessories.
DC – Part of the Quiksilver family, DC shoes are one of our premier footwear brands. Founded in 1993 by 2 guys called Ken Block and Damon Way, dedicated to offering top quality and the latest styling in mens trainers and shoes, focusing on the skateboarding industry. DC’s world renowned product line now boasts clothing and accessories, as well as their legendary footwear – expanding into the lifestyle and snowboarding industries. We stock, of course, DC shoes – and can order in anything you don’t see on our site, plus a range of mens, ladies and youth clothing from DC t-shirts to DC hoodies.

Santa Cruz –
Edgy skateboard brand, Santa Cruz, is one of the more recent additions to our stock – by popular demand by many customers. Founded in 1973 by a group of surfers from Northern California called Rich Novak, Doug Haut and Jay Shuirman, who formed NHS Inc – who privately own Santa Cruz. Offering fresh and funky skateboards and apparel and the company behind the famous ‘Screaming Hand’ logo that features on many Santa Cruz t-shirts and Santa Cruz hoodies.  The Screaming Hand was designed by Jim Phillips when Santa Cruz was founded. Although Santa Cruz do focus mainly on skateboard decks and wheels, they also manufacture a range of apparel, which we stock, and also snowboarding and surfing equipment.

Oakley –
Started in 1975 by James Jannard, Oakley is one of the sports industries most respected and reputable manufacturers of eyewear, from Oakley sunglasses to Oakley snowboarding and ski goggles. Also known for their watches, clothing and other accessories. Oakley’s introduction to the market started with Jannard’s unique and innovative ‘Oakley Grip’ – a motorcycle grip made from ‘Unobtanium’, which he sold out of the back of his car. This ‘Unobtanium’ is still used today to make the ear-socks on Oakley glasses, and many nose pieces. In 1980 Jannard released the samout Oakley O-Frame goggles with the Oakley ‘O’ logo on the strap, which developed the brand recognition. Since then, Oakley have manufactured a huge range of sunglasses, goggles and prescription glasses – ranging from metal frame styles like the Oakley Whisker and Oakley Inmate, retro styles like the Oakley Jupiter and Oakley Frogskins and also classic styles like the Oakley Hijinx, Oakley Monster Dog (and Monster Pup) and Oakley Oil Drum frames. Uniquely, Oakley manufacture their sunglass frames in a wide variety of colours, all available with lenses to suit – whether it be polarised lenses you’re after, grey, brown or rose. We stock a massive range of Oakley sunglasses and snowboarding goggles, but we’re also able to order you in anything you want too – custom to your requirements.

Dakine –
Founded by Rob Kaplan in Haiku, Hawaii, outdoor apparel company Dakine specialise in sportswear and sports equipment – specifically boardsports. With bags, luggage and accessories specially designed to fit the requirements of surfers, snowboarders, skateboarders and other outdoor pursuits. Internationally renowned for their top quality products, items such as the Dakine Split Roller suitcase continue to be one of the most popular items we stock year after year. Splitting from one, into 2 checkable luggage bags, the Dakine Split Roller is just one example of the innovative ideas and manufacture from the Dakine brand. Top of the Dakine wish list each year seems to also be their superb range of snowboarding gloves and mitts – catering for both men and women and always with the latest technology and top quality.

Element –
The Element Skateboard brand was originally called Underworld Element Skateboards (often referred to as U.E.)  – founded in 1992 by Johnny Schilleriff. Element is part of the Billabong family and  the Element Skateboard company is renowned for their manufactur of skateboard (obviously) and surfwear. Based in Irvine, California, Element Skateboards has been dubbed as the ‘world’s leading skateboard company’ by the New York Daily News. Bringing fresh, exciting ideas and designs to the table each year, Element also promote an eco-friendly stance – supporting community causes and raiding worldwide awareness to environmental issues. Committed to youth culture and giving back to the community, Element promote a cleaner way of life and a feeling of freedom (mostly through skateboarding). This ethical company not only talk the talk – their men’s and ladies clothing ranges are always evolving, bringing something a bit different year after year.

Rip Curl –
Founded in 1969 by Doug Warbrick and Brian Singer, Australian based surf company Rip Curl initially produced surfboards, then in 1970, seeing a gap in the market, they decided to switch focus to the manufacture of Rip Curl wetsuits for surfing.  The name Rip Curl is said to have come from Doug Warbrick who wrote ‘Rip Curl Hot Dog’ on a surfboard back in 1968 – the words had no meaning, but he obviously took a liking to the phrase! Over the years, Rip Curl Wetsuits grew in popularity, so in 1978 they took the company over to California to introduce to the USA market, then after being approached by a Frenchman called Yves Bessas, Rip Curl was brought over to Germany and set roots in the European surfing market. Through the years Rip Curl also joined forces with the Australian Surfriders Association to make Australias first professional surfing competition. From this Rip Curl Pro was born – still running today, and one of the most highly regarded professional surfing championships. Today. The Rip Curl empire is still known for their exceptional wetsuits, from the Rip Curl Dawn Patrol, to the Rip Curl E-Bomb and F-Bomb – manufacturing Rip Curl wetsuits for men, ladies and kids, they focus on the needs of the surfer/diver and continue to push technology as far as they can for the surf industry. Not only famed for their wetsuits, the Rip Curl brand includes surfing accessories, from wetsuit boots, hoods and gloves, through to apparel suited to the lifestyle and boardsport enthusiast.  Rip Curl now credit themselves as the ‘Ultimate Surfing Company’.

Burton –
Considered the number 1 snowboarding company worldwide, Burton Snowboards was founded in 1977 by Jake Burton Carpenter, who was inspired by the ‘Snurfer’ (the first marketed snowboard) and decided to modify the design and make his own Burton Snowboards – which he made by hand, out of his garage. At this time, ski resorts did not cater for snowboarders – so Burton campaigned for local resorts to open their lifts for snowboard riders and in 1982 he got his way when the Suicide Six Resort in Pomfret was the first mountain to let snowboarders in. As popularity grew, other resorts also opened their doors to snowboarders and in 1985 the National Snowboarding Championships (which became the US Open Snowboarding Championships) – owned and operated by Burton – helped legitimise snowboarding as a sport. Now sponsoring a number of world class professional snowboarders, such as Shaun White, Jeremy Jones and Terje Haakonsen, Burton Snowboards is one of the most highly regarded snowboarding companies – manufacturing not only snowboards, but all hardware from bindings to boots, plus mens, ladies and kids snowboarding apparel and lifestyle apparel. Burton Snowboards and Burton snow gear are probably our most sought after products, with items like the Burton Custom and Custom X snowboards selling out each season. Year on year Burton continue to advance technology on their products – the first to use the single-channel binding system (in 20006) which has later been copied by other snowboarding companies – they lead the market with their features, and continue to make headlines too for their designs – causing controversy with their Playboy Bunny snowboards in 2008, Burton are a company not afraid to express their creativity. The Burton empire now includes a number of other companies, including snowboarding protection brand R.E.D, skateboard manufacturer Alien Workshop and more recently Channel Island Surfboards.

Mr Zogs Sex Wax –
Mr Zog is Frederick Herzog II. Who first produced Mr Zogs Sex Wax back in 1972, with chemist Nate Skinner. The Mr Zogs Sex Wax logo, legendary among surfers, was designed by Hank Pitcher. The slightly controversial name gave Sex Wax popularity, and Mr Zogs Sex Wax t-shirts and car bumper stickers spread the word of the product – to both surfers and non-surfers. Cleverly, Mr Zog played on this and many innuendo based marketing campaigns assisted in the PR of the company – including the slogan ‘The best for your stick’. It was these innuendo based slogans that got Mr Zog’s Sex Wax advertising banned from many schools and amusement parks – naturally increasing publicity. Mr Zogs Sex Wax is knows mainly for their surf wax including their Sex Wax Quick Humps, Sex Waxs Original and Sex Wax Really Tacky. Mr Zogs also make wax for drummers to use on their drumsticks and also for use on ice hocky sticks.

Nike 6.0 –
Nike sportswear is probably the most recognised sporting brand worldwide. The Nike company was founded in 1964 by William J ‘Bill’ Bowerman and Philip H Knight. This American based company focus their attention on the design and manufacture of athletic shoes, sports apparel, sports equipment and accessories (amongst a number of huge celebrity endorsed sponsorship deals!).  Seeing a gap for their products in the boardsport market, Nike recently added their Nike 6.0 range to their family. The Nike 6.0 range is catered to surfers, snowboarders, BMX, motosport, wakeboarders etc – the more extreme side of sports!  Getting creative with their designs, Nike 6.0 is one of the most talked about brands we stock, with it’s new fresh and exciting style – yet still functional and dedicated to boardsports. Sponsoring and supporting a number of surf, snowboard, BMX, Freeski and Motorsport events, the Nike 6.0 represents exactly what most of our customers want, which is probably why the Nike 6.0 trainers are so popular.

Vans –
US based skate apparel company Vans was founded in 1966 by Paul Van Doren, when he and three partners opened up their first store. The company at this time was called The Van Doren Rubber Company and instead of retailing shoes from other brands, Vans manufactured and sold their own shoes to the public. The first pair of Vans sold were the Vans deck shoes, which are known today as Vans Authentic shoes. Vans shoes became extremely popular with skateboarders, due to their rugged design and sticky soles. In 1975 Tony Alva and Stacy Peralta designed a shoe for Vans called the Vans #95, which is today known as the Vans Era shoe – designed specifically for a generation of skateboarders. In 1979 the Vans #44 shoe was born – designed for both skateboarders and BMX riders, this became the Vans Slip-On. In the 1980’s Vans expanded to cater for a number of other sports including baseball, basketball and wrestling. Despite a 3 year bankruptcy situation in the early 80’s, Vans became one of the most recognised footwear brands in the skate industry. Today they stand by many of their original designs, known famously for their checker pattern, Vans cater for men, women, kids and even babies. We stock a wide range of mens Vans, ladies Vans through to baby Vans, but we can also order pretty much anything in – so any unique design you may have seen elsewhere – just ask!

Roxy –
Credited as the largest action sport fashion apparel company for young women, Roxy was founded in 1990 as part to the Quiksilver brand. Roxy started life as a swimwear brand, in 1991 they expanded to include a ladies sportswear line, introducing the Roxy denim and Roxy snow ranges in 1992. Designed specifically for women, the Roxy ranges are said to revolve around some main core ideas – daring and confident, naturally beautiful, fun and alive. The Roxy logo is one of the most recognised logos in the surf industry, adapted from the Quiksilver mountain and wave logo, The Roxy crew are said to have had the idea for the womens boardshort which became a huge trend, making ladies boardshorts and Roxy the next big thing!With focus on the snow and surf industries, the Roxy brand also caters to the lifestyle fashion sector of the ladieswear market. The Roxy surf and snow team consists of a number of world-class athletes including 4 times World Surf Champion, Lisa Andersen and Olympic snowboarder Kjersti Buaas. Roxy also sponsor the world ASP Tour and a number of stops on the snowboard Ticket to Ride (TTR) tour. The Roxy ladies clothing range is possibly our most popular ladieswear brand, from Roxy t-shirts and hoodies to Roxy bags and luggage.

Xcel –
Xcel was founded in 1982 by Ed D’Ascoli who had the inspiration to develop high-performance products for the surf industry and took to developing wetsuits to suit this. D’Ascoli’s enthusiasm and experience in the surf industry helped him establish a company called Victory Wetsuits – which laid the foundations as a core wetsuit company that would revolutionise the surfing industry in both design and development. Over the years Xcel has established a reputation for exceptional products in both quality and innovation, and is the choice of those who take their watersports seriously and widely considered the premium wetsuit and technical watersport accessory brand. Xcel combine their knowledge and product base to surf, paddle, dive, wake and sun protection – with international popularity and notoriety (and raising the bar for dive wetsuit design). In both 2007 and 2008 Xcel wetsuits were awarded ‘Wetsuit of the Year’ from the Surf Industry Manufacturer’s Association (SIMA) – their groundbreaking wetsuit design which can be found on the Xcel Infninity Dry-lock wetsuit, exceeding the expectations of the entire wetsuit industry. Xcel wetsuits and Xcel rash vests are catered to men, women and children. We also stock Xcel wetsuit accessories including wetsuit boots and gloves, which, specification wise, are amongst the top available on the market. In 2007 Xcel was acquired by Billabong.

C-Skins –
UK based wetsuit brand C-Skins was created by Carey Brown and his uncle Dennis Cross, who designed and manufactured the first ever surfing steamer wetsuits in Europe. Carey and the rest of the C-Skins wetsuit team are focused on producing the best wetsuits possible, with surfers in mind, but also within an affordable price range. It is this balance of excellent materials, manufacture, knowledge and value for money that have given C-Skins wetsuits such a strong European presence. The entire C-Skins wetsuit team are all passionate surfers, who understand and exceed the expectations of the wetsuit market. We stock the full range C-Skins mens wetsuits, C-Skins ladies wetsuits and also C-skins kids wetsuits – C-Skins shorty wetsuits and accessories are all available, and as per the brand values, offer great technical spec and quality at very reasonable prices.

Flow –
Flow is the number two snowboard binding company in the world. It was founded by Neil Pryde (of NeilPryde Ltd) and Reinhardt Hansen (formerly of F2 Windsurfing) back in 1992. At that time, snowboard technology was still somewhat basic and in creating Flow, they saw the need for improved snowboard binding technology. With the assistance of product designer Werner Jettmar, they created a snowboard binding aiming for a ‘barefoot feel’ – with a convenient 2 strap system. The Flow snowboard binding also features a unique, patented ‘Power Triangle’  - formed by a steel cable that connects the hi-back to the base plate. This Power Triangle is designed to give a more responsive ride, by adding more force behind the binding without exerting as much physical energy. Taking this revolutionary technology, in 1995 Flow designed a range of snowboard boots. In 1996 Flow launched their snowboard boot and binding range to the world at the ISPO Sports Tradeshow in Munich.  In 2002 Flow also added a line of snowboards to their product range – they have since gone on to win a Transworld Good Wood Award. We stock a range of Flow snowboarding bindings, including Flow The Fives and Flow M9’s.

SurfTech –
American surfboard brand SurfTech began back in 1989 by surfboard shaper Randy French. SurfTech specialise in the manufacture of epoxy surfboards and Randy French started the company to push forward the mass production of surfboards – expanding on the specialised, individually shaped boards the industry was used to. After the success of his initial product (a prototype project between himself and Rusty Preisendorfer), he soon had a number of other surfboard shapers on board too, including Reynolds Yater, Robert August and Dale Velzy. The success of SurfTech attracted a number of other world-class surfboard shapers, including Phil Byrne, John Carper and Al Merrick. SurfTech surfboards are unique due to their flex and painted ‘Tuflite’ finish – making the boards more durable and much tougher than traditional surfboards. As an official SurfTech dealer we are able to supply and order in surfboards to customer requirements. We are also, on occasion, able to sell SurfTech surfboards at sale and clearance prices.