30th April -
May Day Bank Holiday - celebrate the long weekend with a free £5
voucher from BoardridersGuide.com. Spend just £50 this weekend and
when you enter the discount code BANKHOL5 at the checkout, we'll
knock a cheeky fiver off your order! Not bad eh - we're taking our
free £5 and using it for some well earned sausages for the
post-surf Bank Holiday BBQ... oh yeah!
23rd April -
We’ve got a special offer just perfect for you – new
2010 season Animal Surfwear with 15% OFF! Check out the select
range of mens, ladies and kids clothing in this email – add
to your basket – then enter promo code ANIMALPROMO when you
get to the checkout and we’ll knock 15% off! Offer applies
for a limited time only, so get your skates
on………
20th April -
Here’s a quick deal that just couldn’t wait til our
next newsletter - a one off opportunity to grab this seasons E-Bomb
5/3 winter suit at over 25% discount. This is the best selling
5/3mm back zip version, in three great colours. With limited stock
/ sizes and free UK shipping these suits are going to fly, so like
all our deals, it's strictly first come first serve! The sea where
we are is still under 10°, so it’s gonna be winter wetsuit
weather for a while yet and next season this suit will retail at
£230 - so grab one now and save £££’s.
9th April - It
looks like the weather has turned a corner and it’s time to
think longer days, evening glass offs and at last, getting into a
summer wetsuit! To celebrate the summer vibe we have three amazing
deals from Rip Curl Wetsuits – giving you exclusive savings
of up to 33% on top end wetsuits. If you missed out on this deal
last time, be quick and save ££££ this time round. We have the
awesome spec F Bomb in rare 4/3mm thickness….. to help extend
your summer season even longer! The E bomb 3/2 back zip - our best
selling summer wetsuit and the high performance G Bomb
women’s suit. Wetsuit prices have risen alongside almost
everything this year ….. *Don’t forget you get free UK
shipping too - so grab a bargain while you can!
March
2010:
26th March -
Summer officially starts this weekend, so what better time for a
Boardridersguide.com sale! To mark the start of our fav time of
year we've slashed prices on summer products. We've also added
loads of fresh new products to the site – and don’t
miss a great deal on a Californian Barfoot longboard
skateboard… be quick only a few left…
Enjoy your weekend – and don’t forget the clocks on
Sunday….
19th March - At last it's the weekend and we can kick back
for a few days – just as we were heading out the door our new
summer Volcom mens, womens and kids clothing and accessories rocked
up! And we just couldn't resist giving our mailing list subscribers
first pick of what's arrived and there's a whole lot more coming
soon……
16th March - Sun's out and spring is in the air –
maybe its time to start planning that Easter surf
trip…… We're ready to go - We’ve just received
all our new men’s and Women’s Rip Curl spring/summer
wetsuits – check ‘em out below!This is the best range
we've seen from the boys from belles and if they go like last
year’s, they aren’t gonna hang around!
11th March - With new season deliveries arriving daily and a
hint of sping sunshine beaming through the window, we figured it
was about time we got you as excited as we are about the new
surfwear collections in store. The brands have been their latest
mens, ladies and youth range of clothing and accessories pretty
much every day, so here's a small selection of some of the faves
from the Boardriders camp. Big news in store are the new Vans
Aviator Sunglasses - available in 2 colour frames and only 13 quid
- affordable designer, thats what we like!
February
2010:
Big news for February
at Boardriders Guide is the amazing new shipping
rates. Introduced this week, we now offer a flat rate to
European and International destinations for pretty much all orders
(with the exception of big ‘ol ‘surcharge items’
– so, kayaks, surfboards, snowboards, large luggage, board
bags and bodyboards). So….what’s
changed?
Shipping to
Europe = now only £5.85 per order!
Shipping to Rest of World (including Australia & New
Zealand) = now only £16.99 per order!
UK
Delivery = FREE delivery over £59.99 – now INCLUDES
snowboards, snowboard bags, surfboard bags, luggage and bodyboards!
The only exclusion is surfboards….they’re just too
big!
Great news for surfers
as you can now nab yourself a super cheap wetsuit from our year
round bargain outlet deals, and pay only £5.85 for delivery
to Europe and £16.99 to the rest of the
world. Why not take advantage and get your summer, winter
and shorty wetsuits all sent together in one box, for this new
bargain international shipping rate.
Perfect for you
Aussies and Kiwis, as not only are our suits a whole lot cheaper
than your local stores in Australia and New Zealand, but you also
get the bonus of tax free shopping! And all for just £16.99
delivery.
And for those of you
in Europe, it’s an ideal time to take advantage of the
strength of the Euro – your boarding set up will be a whole
lot cheaper from us, and we send it all to you for just
£5.85!
Works out pretty well for snowboarders too, as your boots and
bindings also come under this amazing value shipping
rate.
We haven’t
forgotten about our loyal UK customers either – as
we’ve now upgraded our FREE DELIVERY for
orders over £59.99 to include most surcharge items. So snowboards,
bodyboards, luggage, snowboard bags and surfboard bags are now
FREE DELIVERY! If you need your order in a hurry,
don’t worry as our cheap ‘Next Working Day
Delivery’ is still only £5.99.
Winter
Olympics - Congratulations to Amy Williams in team GB for
winning GOLD in the Womens Skeleton. Our first and only
medal in the 2010 Vancouver games so far.
We've also been hooked
on the men's and ladies SNOWBOARDING - with US star Shaun
White taking GOLD medal in the Men's Halfpipe and Finnish
pro Peetu Piiroinen taking SILVER. Congratulations also to
Australia, taking GOLD in the Ladies Halfpipe with Torah Bright
(and USA taking both SILVER and BRONZE). Torah won Australia's
first gold of the Vancouver Games on Thursday, ending
long-standing American domination of the sport. Her score of 45.00
points was enough to beat 2006 champion Hannah Teter's 42.4 and her
US teammate and 2002 gold medallist Kelly Clark, who posted
42.2.
Yesterday (15th) saw
the finals of the Men's Snowboard Cross - again with USA taking
GOLD medal - congrats to Seth Wescott.
Fingers crossed for
team GB in the Curling this week. We'll also be glued to the
Freestyle and Alpine Skiing this week.
FREE
UK DELIVERY ON ALL SNOWBOARDS
We are now offering
FREE DELIVERY to all UK Mainland customers buying any snowboard -
full price or discounted. Free Delivery also now available with
snowboard packs, saving you even more!
2010
Season Snowboards & Package Deal Savings
Winter is just round the corner and we've already got our
new snowboard equipment and outerwear online and ready to
go! The Award Winning Lib Tec Skate Banana snowboards are
online now - so if you missed out on getting one last year,
this is your chance - while stocks last of course.
New ranges from Burton and Nitro have hit the store too - plus
we've doubled our Salomon range this season. Check out all the new
outerwear styles from Bonfire and Burton – if you think last
season's stuff was hot you wait till you see this
year's…..
We also have lots of last season's boards and bindings discounted
- amazing value, considering everything is much more
expensive this year. For example Burton's best selling Mayhem board
is £340.00 this year - we have last year's model in all sizes for
just £269.99!!!! Plus, if you buy it in a pack (i.e. board and
bindings) you can save even more! Also don't forget UK delivery is
free on boards, bindings, jackets and pants so there has never been
a better time to buy!
Burton
Snowboarding 2009/2010 Collection
The all new Burton Snowboarding range for the 2009/2010 season has
arrived at Boardriders. With men’s, ladies and youth/kids
snowboards now in store, we’re one of the first to give you
the new design boards including the mens Burton Bullet, Burton Deuce and the all new Burton Custom and Custom X boards available in ICS and wide.
New ladies snowboards include the Burton Troop and the Burton Lux and Burton Feather snowboards. We’ve also got the
twin flex Burton Youth
Chopper snowboard in a
wide range of sizes.
Full range of gear now available too
from snowboarding jackets and pants to helmets and bindings. Head to the SNOWBOARDING section to check out the full
2009/2010 season range.
O’NEILL RELEASE THE NEW IMPROVED FALL 09 EPIC
WETSUIT
For Fall
09, O’Neill has reinvented the original Epic model, to
include many of the sick features as their high end
Psycho’s.
The introduction of the:
- O'Neill Firewall to the chest provides more protection and
warmth
- O'Neill Double Seal Neck closure- for easy on, easy off use
- O'Neill Covert Blackout Zipper- Re-engineered to retain warmth
and closure and to keep more water out.
With new graphics and sharp lines, O'Neill say 'this makes the Epic
the best value wetsuit in the industry.'
The Epic
wetsuit is available for men, women and youth in
5/3mm, here at boardridersguide.com
Dakine
Surfboard Bag CLEARANCE!
Travelling with your surfboard this summer? then you can't
miss this, up to 55% discount on Dakine Surfboard bags, for a
limited time only we have everything from basic day covers to World
Tour busting wheeled triple coffin bags at prices lower than we
have ever seen before. So for the best range of Dakine Surfboard
bags online checkout www.boardridersguide.com.
O'Neill
2010 Wetsuit Range - NOW IN
We always promise you will be first to hear of deals and new
products at boardridersguide.com, this is no exception – We
have been chosen as the FIRST store in the whole of EUROPE to
receive their new winter suits from O'Neill – this year's
range will absolutely blow you away so if you want to be warmer and
months ahead of the rest in the line up check them out now.
We have the new 5/3 Psycho 2 for guys and 5/3 Psycho 2 for girls,
the best selling 5/4mm Mutant and Ladies 5/3mm D-lux – and
there is more on the way so keep an eye on the site in the next few
weeks….
Breo
Roam Sports Watches - Limited Edition NEON Range
You'd have to be living under a rock not to have noticed
the Breo Roam Sports watch - featured on
celebrities across the land and everywhere from Heat Magazine to
Health & Fitness Magazine. Definately the accessory to be seen
wearing and a barg at only £9.99. We've been lucky enough to get
hold of some of the LIMITED EDITION NEON
RANGE - in
neon pink, neon green, neon orange and neon yellow...the whole
world will see you coming! New delivery has recently landed on our
doorstep and we're stocked up with all the usual colours too -
black, white, pink, purple, blue, yellow.... Feeling charitable?
We've also got the exclusive red Save the Children Breo
watch available - a percentage of proceeds goes to the
very worthy Save the Children charity.
Al
Merrick 2009
The
team have been hard at work producing stock of this amazing quiver
of performance, conceptual and classic Surfboards. New Distribution
has meant at last boards are in reach. We were the first to bring
you stocks of the
Biscuitand
New
Fishcuitmodels,
Protonand
Whipmodels.
Check out the site for more info
www.cisurfboards.com or email us
now for a
current availability list
Al Merrick
Tuflite sale!! We have now purchased the last Al Merrick boards in
Europe and are offering amazing deals on the boards. Including the
Al Merrick K Board, Al Merrick Flyer, Flyer 2, Al Merrick M13 and
many more. These boards are selling quick so be sure to grab one or
put a deposit down before they're all gone.
Boardriders Guide - the UK's
number 1 boardsport retailer, offering you the latest surf, snow
and skate gear at discount outlet prices. Largest stock of
wetsuits, with major discounts on brands such as Rip Curl,
Billabong, O'Neill, Gul, C-Skins and Xcel - the cheapest wetsuits
on the web! Premier dealer of surfboards from Al Merrick / Channel
Islands, Surf Tech, Escape and Bic.
The experts in snowboards and snowboarding, with premium gear from
Burton, Salomon, Nitro and Flow - offering the biggest discounts,
clearance prices.
The Ultimate boardsports online discount outlet store.
Animal
–
The Animal surf brand is probably the UK’s biggest
and most established surfing brand. The Animal brand started back
in 1987 by 2 surfers who developed a watch strap (the famous Animal
Velcro strap that can be found on many Animal watches) which
wrapped around to prevent them losing their watch in extreme
conditions – which became extremely popular not only for
surfing, but also other sports such as windsurfing, snowboarding,
skateboarding and mountain biking. The popularity of the Animal
surf brand grew and they moved into a variety of other products,
not just Animal watches but also Animal surf clothing, both for
men, women and kids, Animal eyewear/sunglasses, Animal luggage and
more. Animal pride themselves as the UK’s fastest growing
action sports brand.
Al Merrick
& Channel Islands –
Channel Islands Surfboards began back in 1969, catering to
the hard-core surfing industry and has grown to become probably the
most reputable, cutting edge surfing company in the world. Channel
Islands work with a number of world class surfboard shapers and
designers, including Al Merrick. Al Merrick surfboards are among
the most sought after surfboards worldwide – Merrick
say’s of Channel Islands “The driving force behind
Channel Islands Surfboards is the demand on design created by the
world’s greatest surfers, allowing for the highest
performance surfing possible. To provide the most dedicated surfers
with the most advanced, performance designs is my passion.”
We stock a number of Al Merrick surfboards including the Al Merrick
Biscuit, Al Merrick Fishcuit, Al Merrick POD and Al Merrick Whip.
Due to the relationship we have with Channel Islands, we are also
able to order in any Al Merrick surfboard you may wish to order,
such as the Proton, the Wizard Sleeve, the Robber or the Al Merrick
Tangent – and can also arrange to have them custom made
to your requirements. Al Merrick also spread the brand into
clothing and surfing accessories, including Al Merrick. In 2006
Channel Islands Surfboard was acquired by the Burton
Corporation.
Billabong
–
Of Australian origin, the Billabong brand was founded in
1973 by surfboard shaper Gordon Merchant and his partner. By the
1980’s, the Billabong surf brand had established a great
reputation in Oz and expanded through to the North American market.
Due to the massive growth of the surf industry in the 1990’s,
the Billabong brand became one of the most reputable and
influential surfing brands worldwide. Expanding into other
boardsport markets including Billabong Snowboarding and Billabong
Skateboarding, eventually by the mid 2000’s the Billabong
family grew to acquire more brands under its wing, including Von
Zipper, Nixon Watches, Dakine, Element and more. Billabong wetsuits
are considered among the top surfing wetsuits – with the
popularity of the mens Billabong Foil wetsuit, the ladies Billabong
Synergy wetsuit, through to the Billabong Solution and Billabong
Revolution ranges. We are fortunate enough to have be able to
retail Billabong wetsuit and apparel, often at clearance and
discounted prices. Billabong mens and ladies surfwear –
t-shirts and shorts through to wallets and surfboard bags, are
among the most desired brands we stock.
Nixon
–
Based in both Southern California and France, the Nixon
brand pride themselves in making and developing amazing quality
watches to suit the extreme sports industry, and still look great
on your arm! Their quality is second to none, and leading the
market in innovative and creative ideas, Nixon Watches are one of
our most sought after brands. With classic styled Nixon Watches
such as the Nixon 51-30, the Nixon Time Teller and the Nixon Cannon
watch, Nixon also manufacture watches for those with a more quirky
taste who like an individual looks – for example the Nixon
Lodown or the very popular Nixon ‘The Newton’. We stock
a huge range of Nixon Watches – often at discounted prices.
Due to the great relationship we have with Nixon we are also able
to order in Nixon mens and Nixon ladies watches for customers
– often when they are out of stock elsewhere too!
O’Neill
–
Founded in 1952 by Jack O’Neill, the O’Neill
surf brand has become one of the most reputable and well known
brands worldwide. Jack O’Neill is credited for inventing the
wetsuit – so dedicated to surfing he pioneered the
world’s first neoprene wetsuit as a way to prevent the cold
waters of Northern California from cutting short his surfing
sessions! The first O’Neill Surf Store was from Jack
O’Neill’s garage in Santa Cruz. The wetsuit itself has
developed massively over the years, with technology advancing to
develop wetsuits such as the O’Neill Psychofreak today.
O’Neill has always been at the forefront of the surf industry
- the O’Neill spirit of innovation has always been
credited with driving not only the O’Neill corporation, but
also the boardsports industry forward. Now not only famed for
their groundbreaking wetsuits, the O’Neill corporation are
one of the world’s leading brands for surfwear –
men’s, ladies and childrens apparel – from t-shirts and
hoodies through to jeans, accessories and a whole lot more.
O’Neill wetsuits and accessories are some of our most popular
products, whether it be for surfing, windsurfing, kitesurfing,
wakeboarding or diving. The O’Neill Psycho I and Psycho II
are just 2 of our best selling mens and ladies O’Neill
wetsuits – with the O’Neill Epic a sell-out favourite
year after year. O’Neill are constantly developing their
technology and each season they continue to exceed the
last.
Quiksilver
–
Founded in 1969 by Carol McDonald and Tim Davis,
Quiksilver is considered the founder of the technical boardshort
(with the Velcro fly being the major asset, combined with quick
drying material – set to change the standard in boardshorts
across the industry). From the Quiksilver boardshort company, they
have developed and grown into a leading multinational clothing and
accessory company for all boardsports. Quiksilver are credited with
a number of ‘firsts’ including beig the first to
introduce fabric stretch boardshorts in the early 80’s,
Quiksilvers ‘The Performers’ surf film – being
the first surf film to be released as a home video, snow-wear
– Quiksilver were the first surf company to adapt the style
of the beach and combine it with technical outerwear for snow
sports, and probably most notably, Quiksilver were the first to
establish the 100% sponsorship of athletes – noted for Tom
Carrol’s sponsorship in 1988 (a $1 million contract).
Quiksilver now represent a number of world class sportsmen and
women – whatever the boardsport (surf, skate or snow), with
athletes such as Travis Rice, Kelly Slater and Dane Reynolds under
their belt. The essence of the Quiksilver brand is young, lively
and creative and the Quiksilver family of brands represents this.
From DC clothing and footwear, to Roxy womenswear and accessories,
the Quiksilver brand is known worldwide for symbolising sports, the
outdoors and more.
Fox
–
Fox Racing Inc is recognised as the best selling brand of motocross
clothing and accessories across the world. Founded in 1974, Fox
Racing was launched by Geoff Fox, as a distribution company for
motocross accessories and parts. In 1977 Geoff rounded up his own
team - who later wore those (handmade by Fox) famous bright
red, yellow and orange race outfits the world went crazy for. Years
down the line and multiple awards later (including over 40 National
Motocross & Supercross Championships) the Fox Racing Inc has
proved itself as the world leader in not only motocross
sponsorship, but youth lifestyle clothing. The Fox Head logo is
recognised worldwide and Fox Racing Inc continue to produce cutting
edge clothing and offer some of the finest quality mens and ladies
clothing available.
Hurley
–
Born in the late 1970’s, Hurley started out life as
Hurley Surfboards, in 1982 pursuing the successful Australian surf
brand Billabong and combining their forces to take on the world of
boardsports. From design to marketing and financing, Hurley have
always prided themselves on doing things differently and in 1995
they noticed that the modern surfer was interested in a whole lot
more – fashion, skate and snow, music and art. The Hurley
team used this and started to re-think what it meant to be a
‘surf’ brand. In 1998 the Billabong Hurley contract was
up for renewal and Hurley parted ways to pursue their own vision of
the company. Followed by a committed and loyal workforce, now over
10 years down the line Hurley is credited as one of the most
cutting edge boardsport brands, from skate to surf. Their mens and
ladies apparel ranges continue to bring quality, excellence and
fashion forward ideas to the market. We are lucky enough to have a
great relationship with Hurley suppliers and with the popularity of
the Hurley menswear ranges, we regularly offer not only the latest
from the Hurley ranges each season, but also sale price and
discounted Hurley clothing and accessories.
DC – Part of the Quiksilver family, DC shoes are one of our
premier footwear brands. Founded in 1993 by 2 guys called Ken Block
and Damon Way, dedicated to offering top quality and the latest
styling in mens trainers and shoes, focusing on the skateboarding
industry. DC’s world renowned product line now boasts
clothing and accessories, as well as their legendary footwear
– expanding into the lifestyle and snowboarding industries.
We stock, of course, DC shoes – and can order in anything you
don’t see on our site, plus a range of mens, ladies and youth
clothing from DC t-shirts to DC hoodies.
Santa Cruz
–
Edgy skateboard brand, Santa Cruz, is one of the more
recent additions to our stock – by popular demand by many
customers. Founded in 1973 by a group of surfers from Northern
California called Rich Novak, Doug Haut and Jay Shuirman, who
formed NHS Inc – who privately own Santa Cruz. Offering fresh
and funky skateboards and apparel and the company behind the famous
‘Screaming Hand’ logo that features on many Santa Cruz
t-shirts and Santa Cruz hoodies. The Screaming Hand was
designed by Jim Phillips when Santa Cruz was founded. Although
Santa Cruz do focus mainly on skateboard decks and wheels, they
also manufacture a range of apparel, which we stock, and also
snowboarding and surfing equipment.
Oakley
–
Started in 1975 by James Jannard, Oakley is one of the
sports industries most respected and reputable manufacturers of
eyewear, from Oakley sunglasses to Oakley snowboarding and ski
goggles. Also known for their watches, clothing and other
accessories. Oakley’s introduction to the market started with
Jannard’s unique and innovative ‘Oakley Grip’
– a motorcycle grip made from ‘Unobtanium’, which
he sold out of the back of his car. This ‘Unobtanium’
is still used today to make the ear-socks on Oakley glasses, and
many nose pieces. In 1980 Jannard released the samout Oakley
O-Frame goggles with the Oakley ‘O’ logo on the strap,
which developed the brand recognition. Since then, Oakley have
manufactured a huge range of sunglasses, goggles and prescription
glasses – ranging from metal frame styles like the Oakley
Whisker and Oakley Inmate, retro styles like the Oakley Jupiter and
Oakley Frogskins and also classic styles like the Oakley Hijinx,
Oakley Monster Dog (and Monster Pup) and Oakley Oil Drum frames.
Uniquely, Oakley manufacture their sunglass frames in a wide
variety of colours, all available with lenses to suit –
whether it be polarised lenses you’re after, grey, brown or
rose. We stock a massive range of Oakley sunglasses and
snowboarding goggles, but we’re also able to order you in
anything you want too – custom to your
requirements.
Dakine
–
Founded by Rob Kaplan in Haiku, Hawaii, outdoor apparel
company Dakine specialise in sportswear and sports equipment
– specifically boardsports. With bags, luggage and
accessories specially designed to fit the requirements of surfers,
snowboarders, skateboarders and other outdoor pursuits.
Internationally renowned for their top quality products, items such
as the Dakine Split Roller suitcase continue to be one of the most
popular items we stock year after year. Splitting from one, into 2
checkable luggage bags, the Dakine Split Roller is just one example
of the innovative ideas and manufacture from the Dakine brand. Top
of the Dakine wish list each year seems to also be their superb
range of snowboarding gloves and mitts – catering for both
men and women and always with the latest technology and top
quality.
Element
–
The Element Skateboard brand was originally called Underworld
Element Skateboards (often referred to as U.E.) –
founded in 1992 by Johnny Schilleriff. Element is part of the
Billabong family and the Element Skateboard company is
renowned for their manufactur of skateboard (obviously) and
surfwear. Based in Irvine, California, Element Skateboards has been
dubbed as the ‘world’s leading skateboard
company’ by the New York Daily News. Bringing fresh, exciting
ideas and designs to the table each year, Element also promote an
eco-friendly stance – supporting community causes and raiding
worldwide awareness to environmental issues. Committed to youth
culture and giving back to the community, Element promote a cleaner
way of life and a feeling of freedom (mostly through
skateboarding). This ethical company not only talk the talk –
their men’s and ladies clothing ranges are always evolving,
bringing something a bit different year after year.
Rip Curl
–
Founded in 1969 by Doug Warbrick and Brian Singer, Australian based
surf company Rip Curl initially produced surfboards, then in 1970,
seeing a gap in the market, they decided to switch focus to the
manufacture of Rip Curl wetsuits for surfing. The name Rip
Curl is said to have come from Doug Warbrick who wrote ‘Rip
Curl Hot Dog’ on a surfboard back in 1968 – the words
had no meaning, but he obviously took a liking to the phrase! Over
the years, Rip Curl Wetsuits grew in popularity, so in 1978 they
took the company over to California to introduce to the USA market,
then after being approached by a Frenchman called Yves Bessas, Rip
Curl was brought over to Germany and set roots in the European
surfing market. Through the years Rip Curl also joined forces with
the Australian Surfriders Association to make Australias first
professional surfing competition. From this Rip Curl Pro was born
– still running today, and one of the most highly regarded
professional surfing championships. Today. The Rip Curl empire is
still known for their exceptional wetsuits, from the Rip Curl Dawn
Patrol, to the Rip Curl E-Bomb and F-Bomb – manufacturing Rip
Curl wetsuits for men, ladies and kids, they focus on the needs of
the surfer/diver and continue to push technology as far as they can
for the surf industry. Not only famed for their wetsuits, the Rip
Curl brand includes surfing accessories, from wetsuit boots, hoods
and gloves, through to apparel suited to the lifestyle and
boardsport enthusiast. Rip Curl now credit themselves as the
‘Ultimate Surfing Company’.
Burton
–
Considered the number 1 snowboarding company worldwide,
Burton Snowboards was founded in 1977 by Jake Burton Carpenter, who
was inspired by the ‘Snurfer’ (the first marketed
snowboard) and decided to modify the design and make his own Burton
Snowboards – which he made by hand, out of his garage. At
this time, ski resorts did not cater for snowboarders – so
Burton campaigned for local resorts to open their lifts for
snowboard riders and in 1982 he got his way when the Suicide Six
Resort in Pomfret was the first mountain to let snowboarders in. As
popularity grew, other resorts also opened their doors to
snowboarders and in 1985 the National Snowboarding Championships
(which became the US Open Snowboarding Championships) – owned
and operated by Burton – helped legitimise snowboarding as a
sport. Now sponsoring a number of world class professional
snowboarders, such as Shaun White, Jeremy Jones and Terje
Haakonsen, Burton Snowboards is one of the most highly regarded
snowboarding companies – manufacturing not only snowboards,
but all hardware from bindings to boots, plus mens, ladies and kids
snowboarding apparel and lifestyle apparel. Burton Snowboards and
Burton snow gear are probably our most sought after products, with
items like the Burton Custom and Custom X snowboards selling out
each season. Year on year Burton continue to advance technology on
their products – the first to use the single-channel binding
system (in 20006) which has later been copied by other snowboarding
companies – they lead the market with their features, and
continue to make headlines too for their designs – causing
controversy with their Playboy Bunny snowboards in 2008, Burton are
a company not afraid to express their creativity. The Burton empire
now includes a number of other companies, including snowboarding
protection brand R.E.D, skateboard manufacturer Alien Workshop and
more recently Channel Island Surfboards.
Mr Zogs Sex
Wax –
Mr Zog is Frederick Herzog II. Who first produced Mr Zogs Sex Wax
back in 1972, with chemist Nate Skinner. The Mr Zogs Sex Wax logo,
legendary among surfers, was designed by Hank Pitcher. The slightly
controversial name gave Sex Wax popularity, and Mr Zogs Sex Wax
t-shirts and car bumper stickers spread the word of the product
– to both surfers and non-surfers. Cleverly, Mr Zog played on
this and many innuendo based marketing campaigns assisted in the PR
of the company – including the slogan ‘The best for
your stick’. It was these innuendo based slogans that got Mr
Zog’s Sex Wax advertising banned from many schools and
amusement parks – naturally increasing publicity. Mr Zogs Sex
Wax is knows mainly for their surf wax including their Sex Wax
Quick Humps, Sex Waxs Original and Sex Wax Really Tacky. Mr Zogs
also make wax for drummers to use on their drumsticks and also for
use on ice hocky sticks.
Nike 6.0
–
Nike sportswear is probably the most recognised sporting
brand worldwide. The Nike company was founded in 1964 by William J
‘Bill’ Bowerman and Philip H Knight. This American
based company focus their attention on the design and manufacture
of athletic shoes, sports apparel, sports equipment and accessories
(amongst a number of huge celebrity endorsed sponsorship
deals!). Seeing a gap for their products in the boardsport
market, Nike recently added their Nike 6.0 range to their family.
The Nike 6.0 range is catered to surfers, snowboarders, BMX,
motosport, wakeboarders etc – the more extreme side of
sports! Getting creative with their designs, Nike 6.0 is one
of the most talked about brands we stock, with it’s new fresh
and exciting style – yet still functional and dedicated to
boardsports. Sponsoring and supporting a number of surf, snowboard,
BMX, Freeski and Motorsport events, the Nike 6.0 represents exactly
what most of our customers want, which is probably why the Nike 6.0
trainers are so popular.
Vans
–
US based skate apparel company Vans was founded in 1966 by Paul Van
Doren, when he and three partners opened up their first store. The
company at this time was called The Van Doren Rubber Company and
instead of retailing shoes from other brands, Vans manufactured and
sold their own shoes to the public. The first pair of Vans sold
were the Vans deck shoes, which are known today as Vans Authentic
shoes. Vans shoes became extremely popular with skateboarders, due
to their rugged design and sticky soles. In 1975 Tony Alva and
Stacy Peralta designed a shoe for Vans called the Vans #95, which
is today known as the Vans Era shoe – designed specifically
for a generation of skateboarders. In 1979 the Vans #44 shoe was
born – designed for both skateboarders and BMX riders, this
became the Vans Slip-On. In the 1980’s Vans expanded to cater
for a number of other sports including baseball, basketball and
wrestling. Despite a 3 year bankruptcy situation in the early
80’s, Vans became one of the most recognised footwear brands
in the skate industry. Today they stand by many of their original
designs, known famously for their checker pattern, Vans cater for
men, women, kids and even babies. We stock a wide range of mens
Vans, ladies Vans through to baby Vans, but we can also order
pretty much anything in – so any unique design you may have
seen elsewhere – just ask!
Roxy
–
Credited as the largest action sport fashion apparel company for
young women, Roxy was founded in 1990 as part to the Quiksilver
brand. Roxy started life as a swimwear brand, in 1991 they expanded
to include a ladies sportswear line, introducing the Roxy denim and
Roxy snow ranges in 1992. Designed specifically for women, the Roxy
ranges are said to revolve around some main core ideas –
daring and confident, naturally beautiful, fun and alive. The Roxy
logo is one of the most recognised logos in the surf industry,
adapted from the Quiksilver mountain and wave logo, The Roxy crew
are said to have had the idea for the womens boardshort which
became a huge trend, making ladies boardshorts and Roxy the next
big thing!With focus on the snow and surf industries, the Roxy
brand also caters to the lifestyle fashion sector of the ladieswear
market. The Roxy surf and snow team consists of a number of
world-class athletes including 4 times World Surf Champion, Lisa
Andersen and Olympic snowboarder Kjersti Buaas. Roxy also sponsor
the world ASP Tour and a number of stops on the snowboard Ticket to
Ride (TTR) tour. The Roxy ladies clothing range is possibly our
most popular ladieswear brand, from Roxy t-shirts and hoodies to
Roxy bags and luggage.
Xcel
–
Xcel was founded in 1982 by Ed D’Ascoli who had the
inspiration to develop high-performance products for the surf
industry and took to developing wetsuits to suit this.
D’Ascoli’s enthusiasm and experience in the surf
industry helped him establish a company called Victory Wetsuits
– which laid the foundations as a core wetsuit company that
would revolutionise the surfing industry in both design and
development. Over the years Xcel has established a reputation for
exceptional products in both quality and innovation, and is the
choice of those who take their watersports seriously and widely
considered the premium wetsuit and technical watersport accessory
brand. Xcel combine their knowledge and product base to surf,
paddle, dive, wake and sun protection – with international
popularity and notoriety (and raising the bar for dive wetsuit
design). In both 2007 and 2008 Xcel wetsuits were awarded
‘Wetsuit of the Year’ from the Surf Industry
Manufacturer’s Association (SIMA) – their
groundbreaking wetsuit design which can be found on the Xcel
Infninity Dry-lock wetsuit, exceeding the expectations of the
entire wetsuit industry. Xcel wetsuits and Xcel rash vests are
catered to men, women and children. We also stock Xcel wetsuit
accessories including wetsuit boots and gloves, which,
specification wise, are amongst the top available on the market. In
2007 Xcel was acquired by Billabong.
C-Skins
–
UK based wetsuit brand C-Skins was created by Carey Brown
and his uncle Dennis Cross, who designed and manufactured the first
ever surfing steamer wetsuits in Europe. Carey and the rest of the
C-Skins wetsuit team are focused on producing the best wetsuits
possible, with surfers in mind, but also within an affordable price
range. It is this balance of excellent materials, manufacture,
knowledge and value for money that have given C-Skins wetsuits such
a strong European presence. The entire C-Skins wetsuit team are all
passionate surfers, who understand and exceed the expectations of
the wetsuit market. We stock the full range C-Skins mens wetsuits,
C-Skins ladies wetsuits and also C-skins kids wetsuits –
C-Skins shorty wetsuits and accessories are all available, and as
per the brand values, offer great technical spec and quality at
very reasonable prices.
Flow
–
Flow is the number two snowboard binding company in the world. It
was founded by Neil Pryde (of NeilPryde Ltd) and Reinhardt Hansen
(formerly of F2 Windsurfing) back in 1992. At that time, snowboard
technology was still somewhat basic and in creating Flow, they saw
the need for improved snowboard binding technology. With the
assistance of product designer Werner Jettmar, they created a
snowboard binding aiming for a ‘barefoot feel’ –
with a convenient 2 strap system. The Flow snowboard binding also
features a unique, patented ‘Power Triangle’ -
formed by a steel cable that connects the hi-back to the base
plate. This Power Triangle is designed to give a more responsive
ride, by adding more force behind the binding without exerting as
much physical energy. Taking this revolutionary technology, in 1995
Flow designed a range of snowboard boots. In 1996 Flow launched
their snowboard boot and binding range to the world at the ISPO
Sports Tradeshow in Munich. In 2002 Flow also added a line of
snowboards to their product range – they have since gone on
to win a Transworld Good Wood Award. We stock a range of Flow
snowboarding bindings, including Flow The Fives and Flow
M9’s.
SurfTech
–
American surfboard brand SurfTech began back in 1989 by
surfboard shaper Randy French. SurfTech specialise in the
manufacture of epoxy surfboards and Randy French started the
company to push forward the mass production of surfboards –
expanding on the specialised, individually shaped boards the
industry was used to. After the success of his initial product (a
prototype project between himself and Rusty Preisendorfer), he soon
had a number of other surfboard shapers on board too, including
Reynolds Yater, Robert August and Dale Velzy. The success of
SurfTech attracted a number of other world-class surfboard shapers,
including Phil Byrne, John Carper and Al Merrick. SurfTech
surfboards are unique due to their flex and painted
‘Tuflite’ finish – making the boards more durable
and much tougher than traditional surfboards. As an official
SurfTech dealer we are able to supply and order in surfboards to
customer requirements. We are also, on occasion, able to sell
SurfTech surfboards at sale and clearance prices.