Roxy – Credited as the largest action sport fashion apparel company for young women, Roxy was founded in 1990 as part to the Quiksilver brand. Roxy started life as a swimwear brand, in 1991 they expanded to include a ladies sportswear line, introducing the Roxy denim and Roxy snow ranges in 1992. Designed specifically for women, the Roxy ranges are said to revolve around some main core ideas – daring and confident, naturally beautiful, fun and alive. The Roxy logo is one of the most recognised logos in the surf industry, adapted from the Quiksilver mountain and wave logo, The Roxy crew are said to have had the idea for the womens boardshort which became a huge trend, making ladies boardshorts and Roxy the next big thing! With focus on the snow and surf industries, the Roxy brand also caters to the lifestyle fashion sector of the ladieswear market. The Roxy surf and snow team consists of a number of world-class athletes including 4 times World Surf Champion, Lisa Andersen and Olympic snowboarder Kjersti Buaas. Roxy also sponsor the world ASP Tour and a number of stops on the snowboard Ticket to Ride (TTR) tour. The Roxy ladies clothing range is possibly our most popular ladieswear brand, from Roxy t-shirts and hoodies to Roxy bags and luggage.