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Historical Point of Interest

  • Original O'Neill Surf Shop Becomes California Point of Historical Interest

    We’re stoked at the news the site of the original O'Neill Surf Shop has been designated a California Point of Historical Interest. The legendary store established near Cowell Beach more than 50 years ago, was given it’s status by Santa Cruz city officials on Tuesday.

    The 1959 surf shop represents the launch of a California-born industry, and the designation recognizes a time when local surf culture was elevated to well beyond Santa Cruz - the birthplace of modern cold water surfing.

    A plan for historic signage at the site, next to Dream Inn near the entrance to Cowell Beach, will be developed in the coming months, city official said.

    Santa Cruz City Councilmember David Terrazas spearheaded an effort to obtain the designation.

    "The O'Neill story is uniquely Santa Cruz and representative of California's innovative spirit and culture throughout the world," Terrazas said. "Jack and his family are integral to our town and have built something really special here."

    Among other notable accomplishments, Jack O'Neill is credited with creating the first viable wetsuit, opening the world of surfing year round to millions of surfers worldwide. O'Neill Wetsuits is now one of the best-selling wetsuit brands in the world, as well as one of the top sportswear brands, with licensees and distributorships in more than 67 countries.

    O'Neill said he was honoured by the recognition.

    "What started out as a way to catch as many waves as possible has turned into a life I could not have even dreamed up," O'Neill said. "I am grateful to all of you who have supported us along the way from our roots through 60 years.

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