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Monthly Archives: August 2014

  • E-Commerce Manager Wanted

    Based in Brighton, Ocean Sports Board Riders is one of the UK’s best known surf, snow and skate retailers.

    A great opportunity has arisen for someone who is seeking to develop their career in e-commerce trading, with a well-established small family run business.

    We are looking to take the next step and really push our online business (BoardridersGuide.com) to the next level – to do this we need the right team!

    Reporting to the Directors your role will be to enhance, execute and maintain all online marketing strategies and increase the profitability of the website. The successful candidate will grow online sales and drive traffic via ROI positive online performance marketing, whilst ensuring customer service levels from order to delivery are of the highest standard.

    Other responsibilities will include:

    Overall management of a team of two to three, ensuring their product data is up to date including images, descriptions, product detail and prices. Ensuring dispatch staff meet deadlines and customer expectations. Liaising with Sales Directors to help plan online activity, marketing campaigns and promotional activity. Building relationships with external agencies, suppliers and couriers.

    To be successful in this role you will need to be conscientious, have a passion for what you do, be able to work as part of a team in a young fast moving environment but also be as competent working on your own initiative, you will have good ecommerce trading experience with analytical or merchandising skills.

    Key Activities within the role:

    • Drive and grow our online sales and traffic via ROI positive online performance marketing channels.
    • Formulate and execute new customer acquisition strategies online.
    • Practice dynamic content and targeted marketing initiatives for increased conversion and ROI
    • Optimise and execute brand initiated marketing strategies online.
    • Optimise PPC campaigns across all search networks.
    • Coordinate affiliate networks, online market places and partnerships.
    • Coordinate and optimise regular reporting and analysis on all marketing initiatives to ensure an ROI-positive outcome.
    • Recommend and develop natural search enhancements across all web content areas
    • Continuously develop and apply new creative ideas for display and remarketing campaigns
    • Continuously A/B test initiatives across all marketing channels (creative assets and landing pages etc.).
    • Advise and contribute to social channel promotions, blogger outreach programs and other ad hoc content.
    • Analyse and interpret data from marketing channels into actionable decisions and initiative optimisation.
    • Measure and improve performance through online analytics and marketing tools.
    • Assist Directors to optimise web creative for improved conversion rates
    • Manage and execute email marketing programme in line with online marketing strategy
    • Liaise with development teams to ensure web builds and feeds are executed on deadline and error free.
    • Stay informed of online marketing best practices, demonstrate and apply online marketing innovation, and become a thought-leader in search engine marketing strategy
    • Work closely with ecommerce Photography, Buying & Merchandise and Content teams to ensure an ROI positive marketing strategy, driving sales, traffic and enhancing customer experience across all brand and banner sites.

     Personal Specification:

    • Qualifications and or good experience in e-business, marketing, information systems, or similar are essential.
    • At least 2+ years SEM experience (Google AdWords, Bing, Yahoo) with a proven history of managing profitable performance-driven campaigns.
    • Extensive knowledge of web analytics, metrics and tools/platforms such as Google Analytics, IBM Data Analytics or others.
    • Simple HTML knowledge is essential.
    • Experience in creating and marketing strategies focused on sales generation.
    • Experience with Magento Web Platforms would be an advantage.

    To Apply:

    If the above sounds like you, get in touch! Please email us a CV and a covering letter to : admin@boardriders.co.uk

  • Xtuff is the hard stuff - Vans

    Xtuff range from Vans - Xtuff is the hard stuff - Vans

    Tired of replacing shoes sooner than you’d like? Vans have created a range which is durable and sturdy known as the ‘Xtuff range’

    So how does it work? Instead of your normal canvas or leather, both the canvas and leather has been reinforced with a resistant coated material to protect the upper and enable them to last a lot longer.

    Check out our range below:

     

    vans-sk8-hi-reissue-xtuff-shoes-black-Xtuff is the hard stuff - Vans Vans SK8-Hi Reissue (Xtuff) Shoes
    vans-xtuff-authentic-Xtuff-is-the-hard-stuff-Vans Vans Authentic (Xtuff) Shoes

    Ideal for skating, school or general day to day wear!

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