Tel: +44(0)1273 411141 Office Hours: Monday to Friday 09:30 - 17:00

Monthly Archives: June 2012

  • Element MEGA DEAL!

    Another hit from the clearance deals at This time Element! Laid back, stylish skate wear for men and boys with up to 40% off! Check out our star deals - the mens tees for only £14.99 and boys tees from £11.99. Long sleeve, short sleeve, slim fit, logo, graphic...whatever your style, we've got an Element tee for you. Big hit from the list is the Element Alder Jacket - down from £70 to just £48.99! Selling like hot cakes, so get in quick if you want one!

    Check it out.....

  • HOT DEAL ALERT! Get your Analog tees & chinos CHEAP!

    It's deal time in our Analog department - mens Analog t-shirts, Analog jeans and Analog chinos at DISCOUNT PRICES! Up to 50% off RRP! This seasons styles too - from Analog logo tees in black, blue, yellow, grey and more, to cool Analog graphic tees. All discounted and all a bit AWESOME!

    Analog is one of our most popular skate and surfwear brands, so 50% discount is a seriously amazing deal on any of these items! Don't believe us? Check out the deals below... Then head straight over to the Analog clothing department and bag your BARGAINS! >>>


  • 3 DAY FLASH DEAL! Cheap Summer Wetsuits

    3 DAY FLASH DEAL! Get in quick and get your cheap summer wetsuit! Current 2012 summer season mens and womens wetsuits from O’Neill, Rip Curl, Xcel, Billabong and C Skins are available at an exclusive 15% discount price for 3 DAYS ONLY!

    That’s the Rip Curl E Bomb Back Zip wetsuit down to just £178.49! The Billabong Revolution wetsuit £135.99, the C Skins Wired S2 wetsuit for £169.99 and the O’Neill Psycho 2 wetsuit for £212.49! WOW! Loads more deals too. Head over to our FLASH DEAL department to check out all the offers.

    Don’t forget – it’s free next working day delivery to UK Mainland too! Cheap wetsuits from this season, delivered FAST! 

    You’ve gotta get in quick though – this flash deal will EXPIRE on Monday 25th June 2012 at Midnight!!


  • It’s all about the knowledge! Boardriders Guide To…

    Check out our Knowledge Base – your handy online boardsports bible! We’re called Boardriders Guide for a reason, so this is our “Guide To…” surfboard, wetsuits, bodyboarding, rash vests.....everything! 

    We're more than just an awesome shop you know - with over 20 years in the industry, we know our stuff. Our staff are all into their sports and we've got our own skate and surf team too. 

    The sections in our knowledge base “Guide To…” are our answers to the questions we get asked most frequently about surfing, wetsuits, bodyboarding and more. Handy when you need an answer out of hours and a great reference guide too.

    Find out what terms like ‘batwing’ or ‘GBS’ mean when choosing a wetsuit. Find out what rash vests are actually for. Wondering what size bodyboard you need? Or maybe you’re wondering what the different types of surfboard tail are. All this and more ANSWERED!

    We’ll be updating with even more knowledge over the next few weeks, so watch this space for our guide to skateboarding and snowboarding!







  • Dads day SORTED!

    Whether you’ve forgotten it’s Fathers Day on Sunday, haven’t had time to go to the shops yet or were planning a last minute dash on Saturday to get his pressie STOP RIGHT THERE! We’re making Dad’s Day easy and hassle free!

    What’s the deal? Well firstly, we’ve slashed our NEXT DAY DELIVERY charge in half! So it’s only £2.99 to get your goods delivered next day by courier (until 1pm Thursday). At just £2.99 that’s cheaper than a couple of hours in the NCP car park – and you get it delivered to your door (or desk at work – even more convenient!)

    Next up….the pressie! Well, Dad’s love t-shirts – you can’t go wrong with a decent surf tee. We’ve got buckets of awesome t-shirts at the moment at CLEARANCE PRICES! Check out the stock of Quiksilver t-shirts, Rip Curl t-shirts and Carhartt t-shirts with up to 40% discount! Loads of styles from classic polo’s to big graphics.

    View our MENS T-SHIRTS >>>

    fthers day

    Fathers Day 2012 – Sunday 17th June 2012

  • CLEARANCE DEALS on Quiksilver and Rip Curl

    Clearance deals have ARRIVED! Time for a bargain! Our last 2 deliveries were packed with current season surfwear available to you with up to 40% DISCOUNT! WOW!

    First up is the Quiksilver range. Massive savings on this summer seasons t-shirts, shirts and hoodies from one of our most popular surfwear brands! Choose from stylish graphic tees or classic logo designs. Set up your summer wardrobe with bargains from our Quiksilver Clearance.

    Still want more deals? Head over to the Rip Curl clearance! Again, up to 40% discount on mens surfwear. Rip Curl mens t-shirts at absolute bargain prices. 2012 season styles too! Choose from basic heather V neck and crew neck wardrobe staples, or grab yourself one of their cool grapic t-shirts. Whichever Rip Curl tee you choose, you'll be saving money and looking stylish!


  • Slater storms it at the Volcom Fiji Pro!


    Nice work Slater! Reigning world champion Kelly Slater got his campaign for a 12th world crown back on track with victory at the Volcom Fiji Pro. The result now places him as no.2 in the World Championship Tour.

    The 40-year-old beat Brazilian teenager Gabriel Medina in pumping four-to-six foot (one-and-a-half-to-two metre) surf at Cloudbreak to jump back up to second in the world rankings.

    “That’s probably the best I could surf out there,” said Slater, who posted single waves scores of 8.33 and 9.83 out of a possible 10 early in the final. “The barrel and the turn sections just lined up for me and I was able to do what I did. That was a perfect canvas for me.

    Kelly Slater

    “The waves just pumped today. It’s about time I got him. He had my number in the back half of last year and he’ll probably go on to beat everyone for the next 20 years. “He can do it all and I think he proved that to a lot of people this week at Restaurants and out here at Cloudbreak.”

    Medina took out Mick Fanning in the semi-finals, the Australian taking over at the top of the world championship standings after finishing tied for third with compatriot Joel Parkinson.

    “I’m pretty happy with my result,” Medina said. “The waves here have been so good all week and it has been a great trip.

    “I haven’t had the best season in terms of results but I’m very happy to make the Final and congrats to Kelly (Slater) – he was surfing amazing all event.”

    The next stop on the world tour is not until August at the Billabong Pro in Tahiti, where Slater is the defending champion.


    1 – Kelly Slater (USA) 18.16

    2 – Gabriel Medina (BRA) 10.87


    SF 1: Gabriel Medina (BRA) 13.93 def. Mick Fanning (AUS) 6.57

    SF 2: Kelly Slater (USA) 19.50 def. C.J. Hobgood (USA) 13.50


    QF 3: Kelly Slater (USA) 18.57 def. Julian Wilson (AUS) 7.76

    QF 4: C.J. Hobgood (USA) 16.14 def. Adriano de Souza (BRA) 15.76


    1. Mick Fanning (AUS) 24,750 pts

    2. Kelly Slater (USA) 23,700 pts

    3. Joel Parkinson (AUS) 23,700 pts

    4. Adriano de Souza (BRA) 22,400 pts

    5. Taj Burrow (AUS) 20,950 pts


    c/o Eurosport


  • Original O'Neill Surf Shop Becomes California Point of Historical Interest

    We’re stoked at the news the site of the original O'Neill Surf Shop has been designated a California Point of Historical Interest. The legendary store established near Cowell Beach more than 50 years ago, was given it’s status by Santa Cruz city officials on Tuesday.

    The 1959 surf shop represents the launch of a California-born industry, and the designation recognizes a time when local surf culture was elevated to well beyond Santa Cruz - the birthplace of modern cold water surfing.

    A plan for historic signage at the site, next to Dream Inn near the entrance to Cowell Beach, will be developed in the coming months, city official said.

    Santa Cruz City Councilmember David Terrazas spearheaded an effort to obtain the designation.

    "The O'Neill story is uniquely Santa Cruz and representative of California's innovative spirit and culture throughout the world," Terrazas said. "Jack and his family are integral to our town and have built something really special here."

    Among other notable accomplishments, Jack O'Neill is credited with creating the first viable wetsuit, opening the world of surfing year round to millions of surfers worldwide. O'Neill Wetsuits is now one of the best-selling wetsuit brands in the world, as well as one of the top sportswear brands, with licensees and distributorships in more than 67 countries.

    O'Neill said he was honoured by the recognition.

    "What started out as a way to catch as many waves as possible has turned into a life I could not have even dreamed up," O'Neill said. "I am grateful to all of you who have supported us along the way from our roots through 60 years.

  • Kelly Slater joins the Go Pro team!

    We're excited about the news Kelly Slater has joined the Go Pro team! Seriously looking forward to checking out the footage he films (and pretending we can do better!!).

    c/o Go Pro: GoPro, maker of the world’s most versatile cameras and producer of some of today’s most engaging content, is excited to welcome 11 time Association of Surfing Professionals (ASP) World Champion, Kelly Slater, to its team of athletes.

    “I’m stoked. I’ve had a lot of fun with the GoPro camera and in just the few sessions I’ve had so far with it, I’ve gotten more images than I have in a long time,” said Kelly Slater.

    Slater has dominated the sport for two decades, becoming both the youngest (at age 20), and the oldest (at age 39) surfer to win the ASP title. He joins GoPro’s team of surf athletes that include Mark Healey, Alana Blanchard, Sunny Garcia, Jamie Sterling, Kelia Moniz, Harley Ingleby, Monyca Byrne Wickey, Hughes Oyarzabel, Anthony Walsh, Kalani Chapman and Chuck Patterson.

    “Working with Kelly takes me back to why I started GoPro,” says GoPro’s Founder and CEO, Nicholas Woodman. “We began as a wrist camera for surfing company with a vision to help the average surfer capture photos that made him or her look like a pro…like Kelly Slater. Now GoPro is helping Kelly, himself, capture and share his own experience with fans around the world and it’s blowing my mind. I guess this whole GoPro thing is kind of working out…”

    In addition to competing on the ASP world tour, Kelly spends much of his time traveling the globe in search of the best surf. Photos and videos captured by Kelly during his travels will be broadcast on The GoPro Network at, GoPro’s Facebook page and on GoPro’s YouTube Channel.

    Check out his 'welcome to the team' You Tube video from this link :

    Fancy trying to trump Slaters pics & vids? Grab yourself a Go Pro camera from us - we stock the full range, including Go Pro HD Hero 2 (the latest one in crazy crystal clear quality HD) and all the accessories too, including the Go Pro Dive Housing (just released)! CLICK HERE to check our stock.

  • Claim your free Jubilee £5 & £10 discounts! HURRY!

    There’s nothing we like more than an extra day off….throw in a FREEBIE too and we’re sold! So to spread the joy we’re offering freebies of £5 and £10 discounts over the Jubilee weekend! Hurrah!

    Get £5 off your order when you spend just £30 this weekend, or DOUBLE YOUR DISCOUNT and get a rather smashing £10 off when you spend £60! How lovely.

    You’ll be needing some discount codes to get your ‘right Royal discount’ in the bag…. Enter ROYAL5 at the checkout and get £5 off (£30 or more spend) or enter ROYAL10 at the checkout to get £10 off (£60 or more spend). Offer ends 10am on Wednesday 6th June.

    Terms & Conditions
    JUBILEE OFFER: Available to online and telephone customers only. £5 off when you spend £30 = enter code ROYAL5 at the checkout where discount will be deducted from your sub-total. £10 off when you spend £60 = enter code ROYAL10 at the checkout where discount will be deducted from your sub-total. Offer excludes package deals and cannot be used in conjunction with any other discount code. Discount codes MUST be entered when placing the order - we cannot refund after an order has been placed. Discount offer ends at 10am on Wednesday 6th June 2012.

10 Item(s)