Oakley

Oakley, Inc. is an innovation-driven designer, manufacturer, and distributor of high-performance eyewear, including sunglasses and goggles. Oakley sunglasses sell for anywhere from $65 to $335 a pair. Although known best for its sunglasses, Oakley has also expanded into footwear, watches, apparel, and accessories. Key aspects of the company's success include celebrity endorsements, especially by athletes, together with high-tech designs that include interchangeable lenses, high optical clarity, and damage resistance, and selective distribution through high-end retailers and specialty stores, including the Oakley-owned O Stores, Oakley Vaults, Sunglass Designs, Sporting Eyes, and Occhiali da Sole. These elements of Oakley's brand-building strategy work together to increase the perceived value of the company's products. Its pr